[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lanna.cz\/hodnota-dojmu-je-hodnotou-nas-samych\/#Article","mainEntityOfPage":"https:\/\/www.lanna.cz\/hodnota-dojmu-je-hodnotou-nas-samych\/","headline":"Hodnota dojmu je hodnotou n\u00e1s sam\u00fdch","name":"Hodnota dojmu je hodnotou n\u00e1s sam\u00fdch","description":"Berete v\u00a0\u00favahu p\u0159i koupi j\u00eddla, kde se vyrobila, jak a z\u00a0jak\u00fdch surovin? Nebo si vyb\u00edr\u00e1te ty zna\u010dky, kter\u00e9 maj\u00ed dobr\u00e9 reference a ostatn\u00ed z\u00e1kazn\u00edci jsou s\u00a0nimi spokojeni? Mo\u017en\u00e1 ve volb\u00e1ch ned\u00e1te sv\u016fj hlas stran\u011b, kter\u00e1 m\u00e1 za sebou v\u00fdzna\u010dn\u00fd skand\u00e1l? Mo\u017en\u00e1, asi, t\u0159eba\u2026 Dojem, jak\u00fd z\u00a0n\u00e1s lid\u00e9 maj\u00ed je d\u016fle\u017eit\u00fd pro na\u0161i prezentaci na ve\u0159ejnosti […]","datePublished":"2025-02-28","dateModified":"2025-02-28","author":{"@type":"Person","@id":"https:\/\/www.lanna.cz\/author\/#Person","name":"","url":"https:\/\/www.lanna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lanna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lanna.cz\/wp-content\/uploads\/img_a298527_w2005_t1508850456.jpg","url":"https:\/\/www.lanna.cz\/wp-content\/uploads\/img_a298527_w2005_t1508850456.jpg","height":0,"width":0},"url":"https:\/\/www.lanna.cz\/hodnota-dojmu-je-hodnotou-nas-samych\/","about":["Z\u00e1bava"],"wordCount":551,"articleBody":"Berete v\u00a0\u00favahu p\u0159i koupi j\u00eddla, kde se vyrobila, jak a z\u00a0jak\u00fdch surovin? Nebo si vyb\u00edr\u00e1te ty zna\u010dky, kter\u00e9 maj\u00ed dobr\u00e9 reference a ostatn\u00ed z\u00e1kazn\u00edci jsou s\u00a0nimi spokojeni? Mo\u017en\u00e1 ve volb\u00e1ch ned\u00e1te sv\u016fj hlas stran\u011b, kter\u00e1 m\u00e1 za sebou v\u00fdzna\u010dn\u00fd skand\u00e1l?Mo\u017en\u00e1, asi, t\u0159eba\u2026\tDojem, jak\u00fd z\u00a0n\u00e1s lid\u00e9 maj\u00ed je d\u016fle\u017eit\u00fd pro na\u0161i prezentaci na ve\u0159ejnostiD\u0159\u00edve to tak snad nemuselo b\u00fdt, av\u0161ak dnes u\u017e to tak jisto jist\u011b je. Lid\u00e9 mohou b\u00fdt vyb\u00edrav\u00fd, a proto i vyb\u00edrav\u00fd jsou. Pokud si mohou zvolit komu vyj\u00e1d\u0159\u00ed svou podporu, budou aktivn\u011b han\u011bt v\u0161echny ostatn\u00ed i za ty nejnepodstatn\u011bj\u0161\u00ed mali\u010dkosti, jen\u017ee u\u017e tady za\u010d\u00edn\u00e1 vytv\u00e1\u0159en\u00ed dojmu.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Existujeme \u2013 je dobr\u00e9 sv\u00e9 okol\u00ed n\u011bjak upozornit na existenci sv\u00e9 firmy. Pokud o v\u00e1s nikdo nev\u00ed, znamen\u00e1 to nejen to, \u017ee budete velmi obt\u00ed\u017en\u011b sh\u00e1n\u011bt z\u00e1kazn\u00edky, ale tak\u00e9 \u017ee pokud se n\u011bco stane, nebo polet\u00ed pomluva, bude j\u00ed mnohem snaz\u0161\u00ed uv\u011b\u0159it a z\u00a0na\u0161\u00ed strany bude samoz\u0159ejm\u011b velmi t\u011b\u017ek\u00e9 ji zadusit a nevytvo\u0159it si a\u0165 u\u017e pravdiv\u00fd, nebo nepravdiv\u00fd \u0161patn\u00fd dojem.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u0161imli si n\u00e1s \u2013 to je st\u011b\u017eejn\u00ed f\u00e1ze, lid\u00e9 si n\u00e1s maj\u00ed mo\u017enost v\u0161imnout. Maj\u00ed mo\u017enost dozv\u011bd\u011bt se o n\u00e1s n\u011bjak\u00e9 informace. V\u011b\u0159me tomu, \u017ee zv\u011bdavost je hnac\u00ed pohon lidstva a m\u00edsta, kter\u00e1 nejsme schopni vyplnit si domysl\u00edme, a to co si dom\u00fd\u0161l\u00edme neb\u00fdv\u00e1 v\u017edy spr\u00e1vn\u011b.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prvn\u00ed dojem \u2013 m\u011bli bychom se co nejv\u00edce sna\u017eit, aby prvn\u00ed dojem byl co nejlep\u0161\u00ed, proto\u017ee je to v\u011bt\u0161inou na dlouhou dobu to nejsiln\u011bj\u0161\u00ed z\u00a0n\u00e1s, co v\u00a0lidech zanech\u00e1me a podle \u010deho se budou v\u00a0budoucnu orientovat.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159\u00edjem informac\u00ed \u2013 lid\u00e9 o n\u00e1s v\u011bd\u00ed, a tak je dobr\u00e9 jim sem tam poslat n\u011bjak p\u00e1r informac\u00ed o sob\u011b o tom, jak se sna\u017e\u00edme b\u00fdt ekologicky \u0161etrn\u00ed, jak stav\u00edme h\u0159i\u0161t\u011b pro d\u011bti. Prost\u011b d\u011bl\u00e1me si reklamu a vytv\u00e1\u0159\u00edme o sob\u011b co nejlep\u0161\u00ed dojem.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hodnocen\u00ed \u2013 tak se stane, \u017ee tato lehce informovan\u00e1 ve\u0159ejnost poskytne sv\u00e9mu okol\u00ed hodnocen\u00ed na\u0161\u00ed firmy a \u010d\u00edm l\u00e9pe se sna\u017e\u00edme, t\u00edm kladn\u011bj\u0161\u00ed bude v\u00fdsledek. Osobn\u00ed doporu\u010den\u00ed je \u010dasto siln\u011bj\u0161\u00ed ne\u017e cokoli jin\u00e9ho, a pr\u00e1v\u011b proto si mnoho internetov\u00fdch obchod\u016f nech\u00e1v\u00e1 u v\u00fdrobk\u016f koment\u00e1\u0159e u\u017eivatel\u016f.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 n\u00e1sledky \u2013 a nakonec po cel\u00e9m tomto kole\u010dku dojde na n\u00e1sledky z\u00a0dojmu, kter\u00fd jsme vyvolali. Pokud prov\u00e1d\u00edme pr\u016fzkum trhu, jeho v\u00fdsledek n\u00e1m uk\u00e1\u017ee, jak moc se na\u0161e sna\u017een\u00ed vyplatilo neboli, jak\u00e9 je ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed o n\u00e1s.Nikdy nepodce\u0148ujte ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed, jeliko\u017e je to dojem. Ka\u017ed\u00e1 firma by se m\u011bla sna\u017eit udr\u017eovat co nejlep\u0161\u00ed dojem o sob\u011b sam\u00e9. Dojem je to, co z\u00e1kazn\u00edky p\u0159iv\u00e1d\u00ed, ale i odh\u00e1n\u00ed. A pr\u00e1v\u011b z\u00e1kazn\u00edci jsou to, co n\u00e1s \u017eiv\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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